Man oh man, the food at @ferazzolis_kitchen is bangin! My family and I eat there weekly, if not more.
It’s not the food that makes them so awesome. It sure helps, but people LOVE the business for a different reason.
If you ask Matt Ferazzoli if he is a marketer, he would likely say no. The business is so involved in the local community, whether it’s supporting local charities, taking part in high school sports programs or providing an understanding workplace for teenagers who live in town, he’s naturally doing marketing.
Matt does it because he cares.
Being a part of your local community is marketing. Doing it because it’s part of who you are and why you exist, is not a marketing tactic but manifests it in branding.
Matt didn’t think, “if I let kids here hang out after school, I’ll sell more pizza.” Matt didn’t devise a plan to make more money on pasta by providing food at the Boy Scouts Downhill Derby.
Covering his rent costs isn’t the reason why he has pictures of his customers on the wall.
These might all be things that happen but it’s because Matt cares about people. He cares about the town. Matt’s vision Includes being a part of Rutherford, NJ, not just make money from selling pepperoni pizza to it.
If improving the lives of others is core to your values, you will in turn improve your own life.
Also, their pepperoni slice is definitely in the top list of my recommendations and it will improve your next meal.
#PepperoniPizza #RevsMarketingTips
Tasty eats and good times are waiting for you @mickeystavernpearlriver. 16 beers on tap including rotating crafts, elevated Irish Tavern eats and a fun place to hang out.
Swipe ➡️ swipe ➡️ swipe ➡️ to see all the awesomeness.
1. Bacon cheeseburger topped with an onion ring.
2. The King (you gotta see this!) - Thin sliced prime rib, crispy bacon, mozzarella cheese
on a club roll, Au jus.
3. Italian Burger topped with roasted red peppers and melted mozzarella.
4. Guinness braised short ribs served with mashed potato and seasonal vegetables, crispy onions.
5. Corn Beef Egg Rolls - Stuffed with corn beef, cabbage, gruyere cheese, Russian dressing.
#MunchMafiaNJ #Burgeratti
Everything. That’s what’s hard about operating a restaurant, especially when it’s your business.
The toilet broke. Your deliveries are late. Your top server called out sick last minute.
Meanwhile you still haven’t done scheduling for next week, finished this week’s payroll and seriously, how many cold calls do you get a day with a solution that will “save you time,” “increase your revenue” and “bring you more customers?” Like, all of the calls?
Those are real problems and real scenarios that you wish you could have. I know. I used to own a bar.
Our bar was in NYC and if you think owning a bar is hard, trying doing it in the big Apple, 10 mins walk from the nearest subway, in a basement with no windows and with 5 other places where you could get a beer just on your block alone.
The business failed. I failed.
But I leaned. I learned a lot, especially about local marketing. It’s been my mission since to help restaurant operators like you learn one truth.
No matter what anyone else tells you, or moreover, what you believe, there is one thing you need to accept if success is in your plans.
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When customers search online for what to eat for their next meal, they need correct information about your business and they need to see not only positive reviews but that someone in this business is actively replying to customer reviews, positive or negative.
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When you can accept this as fact, because it is, and all the data proves it, you’ll be ready to take the actions needed to make sure your restaurant comes out on top of map pack and search results.
If you’ve made it all the way to this part of the message, congrats. You’re someone who wants to be successful. I’m at the #nrashow2019 and will tell you exactly how to make this happen for your restaurant.
Just send me a DM and let’s meet up. I’m not looking to charge you for this advice. It’s free. I just want to help you be successful in and with your business.
#nationalrestaurantassociationshow
You have a 27% higher chance of attracting new customer because of positive ratings, then you do posting something to Instagram.
Hey restaurant marketer or owner, did you update social media today on behalf of your business today?
Before you answer that, when was the last time you replied to a positive or negative rating or review of your business from a customer?
Assuming you did the former but not the latter, you may need to realign your marketing priorities.
According to a study conducted by @touch_bistro: “Social media was ranked LAST for factors that impact restaurant-goers dining decisions including: recommendations, online reviews, type of food, and location. Only 3% ranked social media as the most impactful in their decision making process."
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Diners said the following made their decision to choose a restaurant:
-91% recommendation from a friend
-68% positive online reviews
-41% positive feedback on social media
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How can your brand achieve success with reputation management? Ask me. I’ve helped enterprise brands all the way to mom and pop shops harness the power of reputation management.
I’m at the #nationalrestaurantassociationshow. Lets connect so you can get all the information you need on how to build a successful reputation management strategy for your restaurant.
I believe in the power of social media but it’s a waste prompting your business when your customers wont even recommend you to a friend. Let’s talk.
#RevsMarketingTips
Tater tots and Dagwood grilled cheese by @meltshop.
IS THIS YOUR SCENARIO?
You’ve just launched a menu item or product and it’s not getting the awareness you had hoped for. That new loyalty app is not gaining the traction you need to accomplish your goals.
You could spend a bunch of money on Google or Facebook ads and hope to make up the ground. Maybe you already did and it’s just throwing good money after bad.
The question is now, how do you gain awareness and credibility for your business?
#InfluencerMarketing - the endorsement of outspoken market leaders to their loyal followers who trust them to recommend products and service through a creative collaboration.
My name is Rev, and over the last 6 years I’ve worked with some of the biggest names in food and I’ve learned a thing or two about how to do this the right way.
For brands investing in new campaigns in need of increasing their reach or penetration, influencer marketing is a powerful way to augment your marketing goals. Influencers work diligently to attract followers that trust them for powerful recommendations of brands and services.
Collaborating with a content creator that has their own nice-based following can help you quickly reach the right target audience and create urgency with consumers for your restaurant.
Attending the #nationalrestaurantassociationshow? I’ll be there and will give you free advice on how you you can use influencer marketing to augment your marketing goals. Drop me a DM or send me am email via my bio and let’s plan to meet up.
I’m the meantime, tap the link in my bio right now for a quick guide I wrote for @foodietribe on what goals you can achieve with influencer marketing.
You’ll learn what kind of campaigns work with influencer marketing and see the types of results possible with concrete examples.
And if you’re going to #nrashow2019, lets make a plan to meet so you can ask me anything about influencer marketing.
Loaded 🥓🧀🍟 bacon cheese fries: @stickysfingerjoint.
